How much does Noom cost?

Noom costs $70 per month on a month-to-month plan, though prices drop significantly with longer commitments. An annual auto-renewing plan brings the price down to about $17.42 per month ($209 per year). Noom also offers a low-cost trial period so new users can test the app before committing.

Noom is a psychology-based weight loss app that uses cognitive behavioral therapy (CBT) principles, food logging, personal coaching, and daily lessons to help users build sustainable habits. Unlike traditional diet programs, Noom focuses on changing your relationship with food rather than prescribing a rigid meal plan. Understanding the full cost breakdown helps you choose the right subscription length and avoid unexpected charges.

Noom subscription plans explained

Noom offers several subscription lengths, and the per-month cost decreases as you commit to a longer plan. All plans are auto-renewing, meaning they will automatically charge your payment method at the end of each billing cycle unless you cancel beforehand.

Here is a closer look at each plan tier and who it suits best.

Monthly plan

The monthly plan at $70 per month is the most expensive option per month but offers the most flexibility. It is best suited for users who want to test Noom beyond the trial period without a long commitment. Keep in mind that this plan auto-renews each month.

Mid-range plans (2 to 6 months)

Plans ranging from two to six months offer a solid balance between cost savings and commitment. The four-month plan at $169 (about $42.25 per month) is one of Noom's most popular options and gives users enough time to develop lasting behavioral changes.

The six-month plan at $179 brings the monthly cost below $30, making it a strong value for users with more ambitious weight loss goals.

Annual plan

At $209 per year, the annual plan offers the lowest per-month cost at roughly $17.42. This represents a savings of over 75% compared to paying month-to-month for 12 months ($840). It is ideal for users committed to a full lifestyle transformation.

Noom free trial

Noom offers a trial period of 7 or 14 days for as little as $0.50. This low-cost trial lets you explore the app's features, including daily lessons, food logging, and access to a personal coach, before committing to a full subscription.

The trial cost varies depending on promotions available when you sign up. To access the trial, you must complete Noom's onboarding quiz, which asks about your goals, eating habits, and lifestyle.

It is important to note that you will need to enter payment information to start the trial. If you do not cancel before the trial period ends, your account will automatically convert to a paid subscription at the plan rate you selected during sign-up.

What's included in a Noom subscription

Every Noom Weight subscription includes a suite of tools designed to help users lose weight through behavioral changes rather than restrictive dieting. The app combines psychology-based education, food tracking, and personal support into a single platform.

Below is a closer look at some of Noom's most notable features.

Personal coaching

One of Noom's standout features is access to a personal coach who communicates with you through the app. Coaches help set goals, provide accountability, and offer encouragement. However, it is worth noting that Noom coaches are not registered dietitians or licensed nutritionists. They cannot provide expert medical or nutrition advice.

Color-coded food system

Noom classifies foods into three color categories based on calorie density:

• Green foods: Lowest calorie density. Examples include apples, spinach, oatmeal, nonfat yogurt, and broccoli.
• Yellow foods: Moderate calorie density. Examples include lean meats, whole-grain bread, brown rice, and eggs.
• Orange foods: Highest calorie density. Examples include nuts, olive oil, peanut butter, red meat, and desserts.

No food is strictly off-limits. The system encourages users to eat more green foods while being mindful of portions with orange foods.

Daily lessons and quizzes

Each day, Noom delivers short educational articles rooted in cognitive behavioral therapy principles. These lessons cover topics like emotional eating, portion control, motivation, and building sustainable habits. Brief quizzes follow each lesson to reinforce learning.

Noom Med cost

Noom Med is an add-on program that pairs Noom's behavioral approach with GLP-1 weight loss medications like semaglutide or liraglutide. This option costs significantly more than the standard Noom Weight subscription because it includes prescription medication and medical provider consultations.

Noom Med connects users with licensed healthcare providers who can evaluate whether prescription weight loss medication is appropriate. If a provider prescribes medication, Noom helps coordinate the prescription. The total cost depends on the specific medication prescribed, your insurance coverage, and whether you use a compounding pharmacy.

This program is not available in all states, and not every user will qualify for medication. A medical evaluation is required as part of the enrollment process.

How Noom compares to other weight loss apps

Noom is one of several popular weight loss apps on the market. Comparing it to alternatives like WW (Weight Watchers), MyFitnessPal, and Calibrate helps put the cost in perspective.

Noom vs. WW (Weight Watchers)

Both Noom and WW offer personal coaching and structured programs. WW uses a points-based food tracking system, while Noom uses a color-coded calorie density approach. WW also offers in-person workshops as part of higher-tier plans, which Noom does not. On a per-month basis, WW is generally less expensive, starting around $23 per month.

Noom vs. MyFitnessPal

MyFitnessPal Premium costs about $20 per month (or roughly $80 per year) and focuses purely on calorie and macronutrient tracking with a massive food database. It does not include coaching, daily lessons, or behavioral change content. Users who primarily need a food-logging tool may find MyFitnessPal sufficient at a much lower price.

Noom vs. free alternatives

Free calorie-tracking apps like the basic versions of MyFitnessPal and Lose It! can help users monitor food intake. However, they lack the psychological education, personal coaching, and structured behavior-change curriculum that Noom provides. The added cost of Noom pays for these extra layers of support.

How to save money on Noom

You can reduce your Noom costs with a few strategies. The most straightforward way is choosing a longer subscription, which dramatically lowers the per-month rate.

• Sign up during promotions: Noom frequently offers discounted rates around New Year's, summer, and other peak sign-up periods. Discounts of 20% to 50% are common during these promotions.
• Commit to a longer plan: Switching from the monthly plan ($70 per month) to the annual plan ($209 per year) saves over $630 annually.
• Check HSA/FSA eligibility: Some health savings accounts (HSA) or flexible spending accounts (FSA) may cover digital health programs like Noom. Check with your plan administrator.
• Employer wellness programs: Some employers offer partial or full reimbursement for weight management programs. Ask your HR department about eligible wellness benefits.

Is Noom worth the cost?

Whether Noom is worth the investment depends on your goals, budget, and how you respond to app-based coaching. For users who thrive with structured daily lessons, accountability, and behavioral psychology, Noom provides genuine value that free calorie-tracking apps do not.

Research supports that Noom users can achieve meaningful weight loss. The app's emphasis on cognitive behavioral therapy helps users understand the "why" behind their eating patterns, which can lead to longer-lasting results compared to traditional diets.

However, Noom requires consistent daily engagement. Users who do not regularly complete lessons, log meals, and check in with their coach are less likely to see results. If you tend to lose interest in apps after a few weeks, a shorter plan or the trial period may be a better starting point.

Compared to working with a registered dietitian, which can cost $100 to $300 per session, Noom's annual plan at roughly $17 per month is significantly more affordable. That said, it does not replace professional medical nutrition therapy for people with complex health conditions. For users who need more structured mental health support alongside weight management, working with a therapist may be a beneficial complement to Noom's behavioral approach.

For those considering more intensive medical interventions, weight loss surgery is another option, though it costs significantly more at $3,000 to $35,000 depending on the procedure and insurance coverage. Similarly, bariatric surgery procedures like gastric sleeve or gastric bypass represent a major financial and medical commitment compared to app-based programs like Noom.

How to cancel Noom

You can cancel your Noom subscription directly through the app or by contacting Noom's support team. Cancellation stops future billing but does not typically result in a refund for the current billing period.

If you signed up through the Noom website, cancel through the app or by contacting support directly. If you subscribed through the Apple App Store or Google Play Store, you must cancel through that platform's subscription management settings. Simply deleting the app does not cancel your subscription.

Noom does not offer prorated refunds for unused portions of a billing cycle in most cases. If you are within the trial period, canceling before the trial ends will prevent any full-price charge from being applied.

Frequently asked questions

Is Noom free?

Noom is not free. It offers a low-cost trial starting at $0.50 for 7 to 14 days. After the trial, a paid subscription is required. Prices start at $17.42 per month on an annual plan or $70 for a single month.

Does insurance cover Noom?

Most health insurance plans do not directly cover Noom subscriptions. However, you may be able to use HSA or FSA funds to pay for the program. Some employers also reimburse weight management app costs through corporate wellness programs.

Are there hidden fees with Noom?

There are no hidden fees beyond the subscription cost. The main concern for users is the auto-renewal feature. If you forget to cancel before your billing cycle renews, you will be charged for the next period automatically.

Does Noom prescribe weight loss medication?

The standard Noom Weight plan does not include medication. Noom Med, a separate and more expensive program, connects users with licensed medical providers who can evaluate and prescribe GLP-1 medications like semaglutide if appropriate.

How effective is Noom for weight loss?

Research indicates that Noom users can successfully lose weight, particularly when they engage consistently with the app's lessons, food logging, and coaching features. The program works best for people with high levels of motivation and those who respond well to app-based accountability.

Does Noom require a specific diet?

No. Noom does not require users to follow a specific meal plan or eliminate any food groups. Its color-coded system guides users toward foods with lower calorie density while allowing flexibility to eat what they enjoy in moderation.

What qualifications do Noom coaches have?

Noom coaches are trained in motivational interviewing and behavior change techniques. However, they are not registered dietitians, licensed nutritionists, or medical professionals. They provide accountability and encouragement rather than clinical nutrition advice.